Czarina Carden is a Marketing Consultant for Key Step Media. As a career marketer with 15 years’ experience, she has a passion for empathy-based marketing and data-driven storytelling. From start-up to midsize, B2B to B2C, being a one-person marketing department and scaling a team — she has a depth of experience leveraging customer-first marketing strategies and messaging that create emotional connections, trust, and value-add conversations between brands and their customers.
An Illinois resident – despite the winters – she holds a Bachelor of Science degree in News-Editorial Journalism from the University of Illinois at Urbana-Champaign.